The start of a new year, for many, means new goals, resolutions, and a chance for change, and this year is no exception! A resolution that has gained popularity is taking part in ‘Damp January,’ a commitment to enjoy a well-deserved drink during special occasions with intention.
One new, award-winning whiskey that recently hit the shelves at select LCBOs is hoping to be that drink of choice -- Five Trail Whiskey. Founded on five generations of Coors Legacy brewing excellence, Five Trail Whiskey is a harmony of an aged Colorado single malt and three bourbons, proofed with Rocky Mountain water and produced by Coors Whiskey Co.
Five Trail Whiskey is available for purchase at participating retailers for $79.95.
What Makes This Trend Stand Out
- Damp January
- Opportunity to market and promote low-alcohol alternatives and non-alcoholic beverages to consumers.
- Blended Whiskeys
- Opportunity to innovate and offer unique blends that cater to consumer preferences and tastes.
- Craft Spirits
- Opportunity to produce small-batch and locally sourced spirits that appeal to consumers seeking premium and authentic products.
Sectors Adopting This
- Alcohol Beverage
- Opportunity to capitalize on the growing demand for premium, low-alcohol and authentic spirits.
- Hospitality
- Opportunity to offer unique and exclusive whiskey experiences and tastings that attract consumers seeking new and diverse experiences.
- Retail
- Opportunity to partner with local and small-batch distilleries to offer unique and premium products that appeal to consumers seeking authenticity and quality.
