Elegant Aged Spirits

Cascade Moon is Subverting the Standards of Aged Whiskey

Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co., is challenging attitudes toward “Barrel Proof” whiskey with the debut of the ‘Cascade Moon 15-Year-Old Barrel Proof.’

The new Cascade Moon offering is a spirit that entered the barrel at 115 proof and was matured in Cascade Hollow's rickhouses for 15 years. As a result of conditions, proof of the offering decreased to 79.8, which is well below the minimum criteria for classification as whiskey.

‘Cascade Moon 15-Year-Old Barrel Proof’ is a refined and nuanced spirit, offering a fragrant and tropical scent with a leather and wood finish. The spirit is best savored neat or on the rocks. ‘Cascade Moon’ will be available at select retailers for a limited time, priced at $124.99 USD.

Image Credit: Cascade Hollow Distilling Co.

Barrel Proof Challenge
Barrel Proof whiskey is being subverted by elegant aged spirits like Cascade Moon's 15-Year-Old Barrel Proof.
Redefining Whiskey Standards
Cascade Moon's 15-Year-Old Barrel Proof is redefining traditional whiskey standards with its refined flavor and lower proof rating.
Aging Innovation
Elegantly aged spirits like Cascade Moon's 15-Year-Old Barrel Proof offer opportunities for innovation in the aging process and flavor profiles.

Sectors Adopting This

Distilleries
Distilleries like Cascade Hollow can disrupt the whiskey industry by creating aged spirits that challenge traditional standards.
Luxury Spirits
The launch of Cascade Moon's 15-Year-Old Barrel Proof offers opportunities for innovation and disruption in the luxury spirits market.
Retail
Retailers can leverage the popularity of premium aged spirits like Cascade Moon's 15-Year-Old Barrel Proof to attract new customers and differentiate themselves in the market.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 8%
Freshness 13%

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