The popularity of astrology signs has not gone unnoticed in the marketing world, and luxury car brand, Jaguar, recently partnered with creative agency Spark44 to leverage this ancient pseudo-science in a new campaign. The new astrology-themed campaign divides the 12 signs into four elements and pairs them with an ideal Jaguar car.
Gemini, Libra, and Aquarius were paired with 'Air' and described as versatile and practical, with the Jaguar E-PACE named as their best option.
Aires, Leo, and Sagitarius are under the 'Fire' element, with the head-turning Jaguar F-TYPE being a great match for their powerful and energetic sign.
Cancer, Scorpio, and Pisces are placed with the 'Water' element for their ability to see the world in terms of artistic beauty, making the Jaguar F-PACE a perfect match.
Capricorn, Virgo, and Taurus are all the 'Earth' element and the most grounded of the elements, making the All-Electric I-PACE is their perfect vehicle match.
Image Credit: Jaguar