This Deliveroo Food Delivery Promotion is Aromatic
Michael Hemsworth — February 5, 2020 — Business
References: deliveroo.hk & hypebeast
The Deliveroo Valentine's Day food delivery promotion has been announced by the brand in Hong Kong to offer consumers a cheeky product as a thanks for placing an order. The promotion includes peculiarly scented candles that can be collected by simply placing an order to receive one for no additional cost. This includes candles scented like burgers, nuggets, bacon, peanut butter and dry-stirred noodles to let consumers enhance the aromatic experience within their home.
The Deliveroo Valentine's Day food delivery promotion is available exclusively in Hong Kong and will only be around for a limited time. The candles each feature a vibrant branding with cartoon imagery on the sides to give a hint to the scent consumers can expect.
Image Credit: Deliveroo
The Deliveroo Valentine's Day food delivery promotion is available exclusively in Hong Kong and will only be around for a limited time. The candles each feature a vibrant branding with cartoon imagery on the sides to give a hint to the scent consumers can expect.
Image Credit: Deliveroo
Trend Themes
1. Complimentary Candle Delivery - Disruptive innovation opportunity: Explore offering complimentary unique scented candles with food or product deliveries to enhance customer experience and create a memorable brand impression.
2. Aromatic Promotions - Disruptive innovation opportunity: Create aromatic promotions that engage customers' senses and offer a unique, memorable experience.
3. Cheeky Product Promotions - Disruptive innovation opportunity: Develop cheeky and unexpected product promotions that surprise and delight customers, creating a buzz around the brand.
Industry Implications
1. Food Delivery - Disruptive innovation opportunity: Introduce creative promotions and add-ons, such as scented candles, to differentiate from competitors and attract new customers.
2. Online Retail - Disruptive innovation opportunity: Incorporate aromatic elements into online shopping experiences, such as scented packaging or accompanying candles, to engage customers' senses and enhance brand loyalty.
3. Hospitality - Disruptive innovation opportunity: Offer unique in-room experiences, like complimentary scented candles with deliveries, to elevate guest satisfaction and create a memorable stay.
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