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Smoothie-Inspired Chocolates

The Bixby & Co. Smoothie Bar Collection is Made with Coconut Milk

— February 1, 2020 — Marketing
Smoothies and chocolate collide with the new Bixby & Co. Smoothie Bar Collection that will deliver exceptional taste for consumers seeking out a way to indulge their sweet tooth.

The chocolate collection is made with a coconut milk-based vegan white chocolate along with premium ingredients that are used to achieve artisan flavor varieties. This includes Golden Milk, Matcha, Raspberry Crunch, Coconut Nib Swirl, Wild Blueberry and Dragon Fruit, which are all achieved using different teas, spices, plants and fruits.

The Bixby & Co. Smoothie Bar Collection is free from artificial colors, flavors and ingredients, and maintains an organic, gluten-free, vegan and non-GMO profile to boot. Each of the bars feature a suggested retail price point of $11 each for two-ounce serving.
Trend Themes
1. Smoothie-inspired Chocolates - The trend of combining smoothie flavors with chocolate presents an opportunity for innovative flavor combinations and unique eating experiences.
2. Coconut Milk-based Products - The growing trend of using coconut milk as a base for vegan products opens up possibilities for dairy-free alternatives and new flavor profiles.
3. Artisan Flavor Varieties - Creating unique flavor combinations using premium ingredients and unconventional spices and fruits allows for disruptive innovation in the chocolate industry.
Industry Implications
1. Confectionery - The confectionery industry can explore innovative product lines that combine smoothie flavors and chocolates to attract health-conscious consumers looking for indulgent treats.
2. Vegan and Plant-based Foods - The popularity of coconut milk-based vegan white chocolate presents a market opportunity for companies in the vegan and plant-based food industry to expand their product offerings.
3. Specialty Chocolate - The trend of creating artisan flavor varieties using unique teas, spices, plants, and fruits provides an opportunity for specialty chocolate companies to differentiate themselves and cater to adventurous taste buds.
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