The Beyond Good Microbatch Collection is Arriving at Whole Foods
Michael Hemsworth — July 22, 2025 — Lifestyle
References: beyondgood & snackandbakery
The Beyond Good Microbatch Collection has been debuted by the direct trade chocolate and vanilla brand as a series of single-origin dark chocolates perfect for satisfying cravings for ethical treats. The chocolates come in four varieties including Vanilla Bean, Sea Salt & Nibs, Candied Ginger and Rum Raisins, which each have a 70% to 72% cocoa content, depending on the variety. The bars are crafted with heirloom cocoa beans sourced from Madagascar and Uganda, which have been slow-processed to maximize flavor complexity, low acidity and a smooth, velvety texture.
Head Chocolate Maker Sariaka Andrianarivo spoke on the Beyond Good Microbatch Collection saying, "Each small, numbered batch represents hours of careful monitoring, tasting, and adjusting. It is craft chocolate making at the source rather than mass production, and I can’t wait for [consumers] to experience it.”
Image Credit: Beyond Good
Head Chocolate Maker Sariaka Andrianarivo spoke on the Beyond Good Microbatch Collection saying, "Each small, numbered batch represents hours of careful monitoring, tasting, and adjusting. It is craft chocolate making at the source rather than mass production, and I can’t wait for [consumers] to experience it.”
Image Credit: Beyond Good
Trend Themes
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Single-origin Chocolate — The rise of single-origin chocolate emphasizes traceability and unique flavor profiles, which appeals to ethically conscious consumers.
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Microbatch Production — Microbatch production allows for greater quality control and artisanal craftsmanship, distinguishing products in a market saturated with mass-produced goods.
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Ethical Sourcing — Ethical sourcing of ingredients, such as heirloom cocoa beans, enhances brand narratives focused on sustainability and fair labor practices.
Industry Implications
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Specialty Foods — The specialty foods industry benefits from a focus on unique, high-quality ingredients that cater to discerning palates and ethical consumers.
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Sustainable Agriculture — Sustainable agriculture is increasingly relevant as consumers demand traceable and eco-friendly sourcing for their products.
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Artisanal Production — Artisanal production methods provide opportunities for differentiation in luxury and gourmet foods, emphasizing craftsmanship and exclusivity.
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