Heirloom Cocoa Bean Chocolates

The Beyond Good Microbatch Collection is Arriving at Whole Foods

The Beyond Good Microbatch Collection has been debuted by the direct trade chocolate and vanilla brand as a series of single-origin dark chocolates perfect for satisfying cravings for ethical treats. The chocolates come in four varieties including Vanilla Bean, Sea Salt & Nibs, Candied Ginger and Rum Raisins, which each have a 70% to 72% cocoa content, depending on the variety. The bars are crafted with heirloom cocoa beans sourced from Madagascar and Uganda, which have been slow-processed to maximize flavor complexity, low acidity and a smooth, velvety texture.

Head Chocolate Maker Sariaka Andrianarivo spoke on the Beyond Good Microbatch Collection saying, "Each small, numbered batch represents hours of careful monitoring, tasting, and adjusting. It is craft chocolate making at the source rather than mass production, and I can’t wait for [consumers] to experience it.”

Image Credit: Beyond Good

Single-origin Chocolate
The rise of single-origin chocolate emphasizes traceability and unique flavor profiles, which appeals to ethically conscious consumers.
Microbatch Production
Microbatch production allows for greater quality control and artisanal craftsmanship, distinguishing products in a market saturated with mass-produced goods.
Ethical Sourcing
Ethical sourcing of ingredients, such as heirloom cocoa beans, enhances brand narratives focused on sustainability and fair labor practices.

Sectors Adopting This

Specialty Foods
The specialty foods industry benefits from a focus on unique, high-quality ingredients that cater to discerning palates and ethical consumers.
Sustainable Agriculture
Sustainable agriculture is increasingly relevant as consumers demand traceable and eco-friendly sourcing for their products.
Artisanal Production
Artisanal production methods provide opportunities for differentiation in luxury and gourmet foods, emphasizing craftsmanship and exclusivity.
SCORE
7.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 85%
Freshness 55%

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