Dream Pops Announces the Launch of Its New Chocolate Crunch Product
Niko Pajkovic — July 15, 2022 — Lifestyle
References: dreampops & foodbusinessnews.net
Plant-based dessert brand Dream Pops has announced the launch of its latest line of dark chocolate-covered crunchy candy bits, which were first revealed by the brand at Natural Products Expo West earlier this year.
The new candies are made with coconut milk and coconut sugar and, as a result, offer consumers a healthy alternative to traditional chocolate-coated snacks, which are typically packed with high-fructose corn syrup.
“It’s a great alternative for people who are looking for that ‘crispety, crunchety’ candy without high-fructose corn syrup and malt and artificial flavors,” said Mr. Greenfield. “It’s just dehydrated coconut milk wrapped in dark chocolate.”
In addition, the candies are being sold direct-to-consumer through the brand's website, dreampops.com, marking the company's first embrace of the increasingly popular DTC e-commerce business model.
Image Credit: Dream Pops
The new candies are made with coconut milk and coconut sugar and, as a result, offer consumers a healthy alternative to traditional chocolate-coated snacks, which are typically packed with high-fructose corn syrup.
“It’s a great alternative for people who are looking for that ‘crispety, crunchety’ candy without high-fructose corn syrup and malt and artificial flavors,” said Mr. Greenfield. “It’s just dehydrated coconut milk wrapped in dark chocolate.”
In addition, the candies are being sold direct-to-consumer through the brand's website, dreampops.com, marking the company's first embrace of the increasingly popular DTC e-commerce business model.
Image Credit: Dream Pops
Trend Themes
1. Plant-based Candy - The development of more plant-based candy options presents an opportunity for companies to cater to consumers seeking healthier snack alternatives.
2. Direct-to-consumer E-commerce - More companies embracing direct-to-consumer e-commerce models allows for a more streamlined shopping experience for consumers and higher profits for brands.
3. Natural Ingredients - The use of natural ingredients in candy production not only caters to health-conscious consumers but also opens the door for innovation in candy flavor and texture.
Industry Implications
1. Confectionery Industry - The confectionery industry could benefit from offering more plant-based, healthy snack options to appeal to a broader audience.
2. E-commerce Industry - The rise of direct-to-consumer e-commerce models offers an opportunity for companies to cut out third-party retailers and increase profits while providing a more convenient shopping experience for consumers.
3. Natural Foods Industry - Incorporating natural ingredients into candy production presents an opportunity for natural foods companies to expand into the confectionery industry while catering to the growing consumer desire for healthier snack options.
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