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Annual Valentine's Day Promotions

QDOBA Mexican Eats Continues Its QDOBA for a Kiss Promotion

— February 15, 2020 — Marketing
QDOBA Mexican Eats is launching the 10th addition of its Valentine's Day promotion at participating locations, signifying that some marketing campaigns have the potential to become a tradition. Every year on February 14th, the popular fast-casual restaurant holds its 'QDOBA For A Kiss' promo. This initiative calls for patrons to purchase an entrée and share a kiss with someone or something to receive a free dish of equal or lesser value.

From parents kissing their children to significant others sharing playful pecks, without a doubt, this deal will drive traffic to QDOBA Mexican Eats. In addition to the love-inspired deals, those who share photographs of the experience on social media with the #QDOBAforaKiss hashtag will have the chance to win a $100 gift card.
Trend Themes
1. Valentine's Day Promotions - The tradition of annual Valentine's Day promotions can drive customer traffic and engagement for businesses.
2. Fast-casual Restaurant Promotions - Promotions like 'QDOBA For A Kiss' demonstrate the potential for creative and interactive marketing campaigns in the fast-casual dining industry.
3. User-generated Content Campaigns - Incentivizing customers to share their experiences on social media, such as with the #QDOBAforaKiss hashtag, can increase brand visibility and customer engagement.
Industry Implications
1. Restaurant - The fast-casual dining industry can take inspiration from QDOBA's annual Valentine's Day promotions to create their own unique and memorable campaigns.
2. Food and Beverage - Valentine's Day promotions provide an opportunity for food and beverage companies to showcase limited-time offers and create customer excitement.
3. Social Media - User-generated content campaigns, like QDOBA's photo-sharing contest, are a disruptive innovation opportunity for social media platforms to connect businesses with their customers.
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