Del Taco's Guac-Thru Shares Fresh, Free Guacamole
Laura McQuarrie — July 23, 2020 — Lifestyle
References: deltaco & restaurantmagazine
For National Drive-Thru Day, Del Taco is creating a Guac-Thru to share fresh, free guacamole with guests. Those who love the taste of avocados know that guacamole is usually a few dollars extra but Del Taco is treating people at its Guac-Thrus for one day only on Friday, July 24th. This experience promises to give people a taste of the restaurant's newly introduced Fresh Guacamole when they make a purchase.
Del Taco is encouraging guacamole lovers to bring any fast food item—like a burger and chicken or fish sandwiches—to their local Del Taco Guac-Thru location so that it can be topped with Fresh Guacamole. With these crossover creations, Del Taco is encouraging people to share their menu mashups on social media using the #GuacThru tag.
Image Credit: Del Taco
Del Taco is encouraging guacamole lovers to bring any fast food item—like a burger and chicken or fish sandwiches—to their local Del Taco Guac-Thru location so that it can be topped with Fresh Guacamole. With these crossover creations, Del Taco is encouraging people to share their menu mashups on social media using the #GuacThru tag.
Image Credit: Del Taco
Trend Themes
1. Guacamole Drive-thrus - The rise of guacamole drive-thrus presents an opportunity for food businesses to offer a convenient and fast way for customers to enjoy fresh guacamole.
2. Menu Mashups - The trend of menu mashups driven by guacamole drive-thrus opens up creative possibilities for restaurants to experiment with unique and enticing food combinations.
3. Social Media Promotion - The demand for sharing menu mashups on social media highlights the opportunity for businesses to leverage user-generated content and create viral marketing campaigns.
Industry Implications
1. Fast Food - Guacamole drive-thrus disrupt the fast food industry by offering a unique selling point that attracts avocado and guacamole lovers seeking convenient options.
2. Casual Dining - Casual dining restaurants can embrace the guacamole drive-thru trend to attract customers who prefer to enjoy freshly made guacamole without the need for a full sit-down experience.
3. Social Media Marketing - The rise of menu mashups and the use of social media hashtags like #GuacThru create opportunities for social media marketing agencies to help businesses generate buzz and engagement online.
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