Trident Gum collaborated with T-Pain on a set of chewing gum packs that correspond to a unique instrumental sound. The #ChewTunes were created to help chewing gum lovers create their won tunes and enjoy a customizable experience with a matching Instagram filter. The Original, Spearmint, Watermelon Twist & Tropical Twist chewing gum flavors each expresses its own sound that can be found online, and the campaign is being introduced with plenty of incentives for fans to get involved.
By creating their own beat and sharing it on social media with the hashtags, one lucky winner will win his or her choice of a Cash Prize of over $10,000 or a trip for two to attend the 63rd GRAMMY Awards. Beyond this, fans can also find opportunities to win sweepstakes prizes like headphones, streaming music gift cards and more.
Image Credit: Trident Gum