Lego recently showcased an NES console on the brands twitter account, which was produced in collaboration with Nintendo. The Lego Twitter account only showed glimpses of the replica NES console, however other photos were released by a third party which indicates that the product will consist of a console, controller, cartridge, as well as a TV. Promo Bricks, a Lego blog, stated that the new set would be available to consumers for a €229 price point.
Creating a replica of the vintage gaming console could pique the interest of gaming enthusiast consumers. Lego is also relating products from a collaboration with Super Mario Bros., and it appears the brand is actively attempting to appeal to gaming-focused consumers.
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