Hamil Farms, an Alberta-based company, teamed up with Canada Malting Co., Red Shed Malting, Last Best Brewing & Distilling, and TE-FOOD, to create a 'Block Chain' beer. The beer leverages blockchain technology to allow customers to trace ingredients all the way to the final product.
The beer is made from barley at Hamil Fams, and then malted at Canada Malting Company, Red Shed Malting handles quality assurance, and Last Best Brewing & Distilling does the brewing and packaging.
The increased visibility allows consumers to be sure the product is as advertised. Additionally, the Block Chain beer has a news feed where the consumer can see visual information related to the production process. The news feed resembles social media platforms and provides an immersive experience that goes beyond conventional beer consumption.
Image Credit: Hamil Farms/ Canada Malting Co./ Red Shed Malting/ Last Best Brewing & Distilling/ TE-FOOD
What's Driving This Trend
- Blockchain-integrated Beer
- Exploring the integration of blockchain technology in the beer industry.
- Traceable Ingredients
- Utilizing blockchain to create transparency and traceability in the production of beer.
- Immersive Consumer Experience
- Enhancing the consumer experience through a news feed that provides visual information about the beer production process.
Who This Affects Most
- Food and Beverage
- Implementing blockchain technology to ensure transparency and traceability in food and beverage production.
- Brewing and Distilling
- Leveraging blockchain to revolutionize the brewing and distilling industry by providing a verifiable record of ingredients and processes.
- Social Media Platforms
- Incorporating blockchain technology in social media platforms to create an immersive consumer experience in various industries, including beer production.
