Bollé recently created a new augmented reality experience that allows users to try on its new Phantom sunglasses. The sunglasses try-on feature is available on Instagram, and users can access it by scanning a QR code, which is available on the brand’s page. After users try on the pair of sunglasses they can search for retailers that distribute Bollé products.
The AR sunglasses try-on feature is compatible with front and rear-facing cameras. The front camera will show what the environment would look like through the glasses, while the rear camera shows what the user would look like wearing the pair.
In order to create an immersive experience, Bollé worked with QReal, an Ar developer, and M7, a technology firm.
Image Credit: SBG Media
Why This Trend Is Growing
- AR Try-on Experiences
- Companies can create immersive AR try-on experiences for their products, allowing customers to virtually test and visualize their products.
- QR Code Integration
- Integrating QR codes into marketing campaigns can provide convenient access to interactive experiences and product information.
- Collaboration with AR Developers
- Collaborating with AR developers can help businesses leverage the potential of augmented reality to enhance customer engagement and drive sales.
Industries Being Reshaped
- Eyewear Retail
- Eyewear retailers can utilize AR try-on experiences to allow customers to virtually try on different styles and make informed purchase decisions.
- Technology Retail
- Technology retailers can integrate QR codes to provide customers with immersive experiences and access to detailed product information.
- Marketing and Advertising
- AR developers can collaborate with marketing and advertising agencies to create innovative campaigns that incorporate AR try-on experiences and QR code interactions.
