The WMPO Green Dream ice cream has been debuted as a new frozen treat for the WM Phoenix Open created in partnership between Novel Ice Cream and WM for tournament attendees to try out. The ice cream was created with the golf tournament in mind and boasts a mint ice cream base that's infused with chocolate chips and pretzels with ample green and yellow candies on top. The treat will be available from February 3 to 8, 2026 alongside additional Novel Ice Cream treats and will see 20% of the proceeds donated to the WM Phoenix Open Working For Tomorrow Fund.
Four Corners Area Vice President at WM David Brannon spoke on the WMPO Green Dream ice cream saying, "The WM Phoenix Open is much more than a golf tournament — it's a celebration of sustainability, community and innovation. Collaborating with Novel Ice Cream to create a signature green ice cream flavor – WMPO Green Dream – is a fun way to engage fans while fundraising for causes that support the Arizona community. Whether fans are cooling off with a scoop or learning about our zero-waste efforts in the WM Green Scene, where the ice cream will be sold, we hope this new offering inspires them to see how small moments can contribute to a bigger impact."
What's Driving This Trend
- Event-branded Confectionery
- Creating limited-edition ice cream flavors for events like the WM Phoenix Open highlights a novel way for brands to engage attendees on a deeper level while enhancing event identity.
- Sustainability-inspired Treats
- Merging themed desserts with sustainability messaging can build consumer awareness and commitment to eco-friendly initiatives in a fun and accessible manner.
- Collaborative Food Products
- Partnerships between non-food entities and dessert makers foster creative culinary experiences that can intrigue and attract diverse audiences.
Who This Affects Most
- Event Catering
- Ice creams crafted specifically for high-profile events demonstrate how catering can double as merchandise and add unique value to the event experience.
- Food and Beverage
- The introduction of new, themed ice cream flavors provides a platform for experimentation and consumer engagement within the competitive frozen dessert market.
- Sustainable Initiatives
- Integrating fundraising and educational components into product offerings exemplifies how industries can incorporate social responsibility into their business models.
