Old Navy is Introducing Its First Tween Clothing Line with POPSUGAR
Laura McQuarrie — July 27, 2020 — Fashion
References: oldnavy & businesswire
Old Navy is known for offering clothing for adults, babies, toddlers and kids, and for the first time ever, it is introducing a tween clothing line in collaboration with POPSUGAR. The limited-edition PS x ON line boasts gender-inclusive essentials for tweens ages 10 to 13 that are designed to support confidence, kindness and self-expression.
Notably, the tween clothing pieces were designed with a team of diverse tween ambassadors, who offered insight and inspiration. Some of the creative young minds who worked with Old Navy and POPSUGAR on the collection included Alizé Lee, a level eight gymnast and YouTuber and young designer Kheris Rogers. Despite the limitations of the current times, the young trio of collaborators captured photo and video content for the launch of the line at home, themselves, while sheltering in place.
Image Credit: Old Navy
Notably, the tween clothing pieces were designed with a team of diverse tween ambassadors, who offered insight and inspiration. Some of the creative young minds who worked with Old Navy and POPSUGAR on the collection included Alizé Lee, a level eight gymnast and YouTuber and young designer Kheris Rogers. Despite the limitations of the current times, the young trio of collaborators captured photo and video content for the launch of the line at home, themselves, while sheltering in place.
Image Credit: Old Navy
Trend Themes
1. Tween-created Clothing Lines - Old Navy's collaboration with POPSUGAR on a tween clothing line designed by diverse tween ambassadors presents an opportunity for other retailers to tap into the creativity and unique perspectives of their young consumers.
2. Gender-inclusive Fashion for Tweens - The inclusion of gender-inclusive essentials in Old Navy's new tween clothing line reflects a growing demand for more inclusive clothing options for this age group.
3. Brands Partnering with Young Influencers - Collaborating with young influencers and designers, as Old Navy did with its tween clothing line, presents opportunities for brands to tap into the unique perspectives and ideas of the next generation and to connect with younger audiences.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the growing trend of tween-created clothing lines by finding ways to collaborate with young influencers and designers and to incorporate gender-inclusive options into their offerings.
2. Marketing and Advertising - Marketing and advertising professionals can explore opportunities to collaborate with young influencers and designers to create more authentic and engaging campaigns that resonate with younger audiences.
3. Social Media and Influencer Marketing - Collaborating with young influencers and designers on social media presents an opportunity for brands to connect with younger audiences and to showcase their commitment to diversity and inclusion.
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