At Natural Products Expo West 2020, Else Nutrition will be introducing its innovative new plant-based toddler formula, which offers an alternative to dairy-based nutrition products for young ones. The clean-label, organic nutritional drink has been in development for years and it is set to be initially available in a powdered form.
As the Else Nutrition outlines, cow milk protein has been favored by the baby formula industry for a century. This easy-to-prepare drink is touted as a revolutionary plant-based alternative product that's not just free from dairy but also soy. The hormone-free, gluten-free and non-GMO formula will give parents and caregivers more options when it comes to caring for children, and has the potential to disrupt the industry at a time when plant-based foods are booming.
Why This Trend Is Growing
- Plant-based Toddler Formulas
- An innovative alternative to dairy-based nutrition products for young children, these plant-based formulas present a disruptive innovation opportunity in the baby formula industry.
- Clean-label Nutrition
- The development of clean-label, organic nutritional drinks provides a disruptive innovation opportunity in the beverage industry, allowing for more options that are free from dairy, soy, hormones, and gluten.
- Rise of Plant-based Foods
- In the booming plant-based foods industry, the introduction of plant-based toddler formulas offers a disruptive innovation opportunity to cater to the growing demand for plant-based alternatives for children.
Industries Being Reshaped
- Baby Formula
- The plant-based toddler formulas can disrupt the baby formula industry by providing parents and caregivers with more plant-based options that are free from dairy and soy.
- Beverage
- The development of clean-label nutritional drinks disrupts the beverage industry by offering organic, dairy-free, soy-free, hormone-free, and gluten-free options.
- Plant-based Foods
- The introduction of plant-based toddler formulas presents a disruptive innovation opportunity in the plant-based foods industry, catering to the increasing demand for plant-based alternatives for children.
