buybuy BABY partnered with its sister brand Decorist to create Design Squad, a new one-stop source for nursery design, inspiration and shopping. The virtual decorating platform promises to be particularly valuable to Millennial and Gen Z parents, as it provides a digital-first experience that combines the expertise of hundreds of professional interior designers. As buybuy BABY Senior Vice President and General Manager Glen Cary says, "We know that today's Millennial parents want their children's rooms to reflect their unique style more than ever. We also know they are starting their design and shopping process in the digital world and crave robust digital experiences that complement our in-store experience."
Design Squad is a virtual destination for curated nursery designs, free advice from professional designers and custom room design services that are bolstered by in-store support.
Image Credit: buybuy BABY