The third generation Willow breast pump is being introduced as the fem-tech company's most advanced and innovative product yet, offering a quiet all-in-one wearable that can be tucked into bras without cords or protruding bottles. The discreet in-bra wearable, the Willow Generation 3, boasts the ability to help pump "20% more milk on average than with prior generations" thanks to a new smart suction automation and a design that mimics the way babies naturally nurse.
The device is quieter than ever before and offers slower pumping rhythms and new sensitivity settings, which give nursing women more control over the experience, no matter where they are.
At CES 2020, Willow is giving away 50 of its pumps in celebration of 50 years of the Consumer Electronics Show.
Image Credit: Willow