Breastfeeding Pump Devices

Willow Unveils the First Wearable Manual Breast Pump Called the Wave

Willow has launched the Willow Wave, the first wearable manual breast pump designed for true comfort, mobility, and discretion. Building on the brand’s legacy of pioneering wearable pumps, the Wave introduces a new era in hands-on breastfeeding support, catering to the needs of today's parents.

The pump features an ergonomic handle to reduce hand fatigue, hospital-grade suction with two modes for improved milk flow and relief, and a soft silicone flange that accommodates different nipple shapes. A 5 oz. container with a splashguard and easy-pour spout helps prevent leaks, while a 34” adjustable tube allows for greater movement.

Each Wave also connects to the Willow app, offering personalized guidance and expert-backed support to help parents pump with confidence.

Image Credit: Willow

Wearable Health-tech
The wearable manual breast pump realm is expanding, showcasing innovation that prioritizes mobility and user comfort.
Smart Companion Apps
Integration with apps like Willow's, offering personalized and expert-backed guidance, represents the convergence of breastfeeding and digital health.
Ergonomic Design Innovations
By focusing on ergonomic designs, wearable devices like Willow Wave enhance user experience and address physical comfort effectively.

Industries Being Reshaped

Maternal-child Health
Advancements in lactation technology like the wearable manual breast pump present new possibilities in supporting maternal and neonatal health.
Wearable Technology
The evolution of breastfeeding devices underlines the growing impact of wearables in everyday personal health management.
App-integrated Healthcare
The role of companion apps in providing personalized assistance underscores a significant trend towards app-integrated healthcare solutions.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 70%
Freshness 57%