All-in-One Wearable Pumps

Willow 360 Enhances Freedom and Flexibility for Nursing Mothers

Willow 360 is the newest innovation from femtech leader Willow Innovations and this next-generation, all-in-one wearable pump offers enhanced features to offer even more support for nursing mothers. This fully in-bra pump stands out as the only one of its kind to offer 100% leak-proof in any position thanks to patented continuous latch technology and compatibility with hygienic, self-sealing, ready-to-store milk bags or reusable containers.

Willow 360 also offers built-in smart sensors to switch between pumping modes conveniently and automatically. Additionally, this breast pump with hospital-grade suction can be controlled with a smartphone app or an Apple Watch to keep tabs on pumping sessions and access supportive services; 360 Care is a virtual services program offering feeding education and Willow Mom Coach access.

All-in-one Wearable Pumps
Revolutionize nursing with a leak-proof in-bra pump featuring continuous latch technology.
Smart Sensor Integration
Enhance convenience with built-in sensors that automatically switch between pumping modes.
Virtual Support Services
Access feeding education and coaching through a smartphone app for enhanced nursing experiences.

Industries Being Reshaped

Femtech
Explore opportunities in femtech for innovative solutions that support nursing mothers.
Health-tech
Find potential in health-tech by integrating smart sensors into wearable medical devices like breast pumps.
Digital Health
Discover the potential of digital health by offering virtual support services for nursing mothers through app-controlled devices.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 78%
Freshness 25%