Willow GO is the brand's newest iteration of its wearable breast pump. Designed for multitasking, the new model offers new nursing moms freedom from cords with its fully in-bra design. The pump is compatible with most insurance plans to allow moms to break free from traditional pumping methods.
The pump boasts a discreet and hands-free design without the use of tubes, cords, or dangling bottles. It works with hospital-grade suction and features two modes ith six levels of suction in Stimulation mode and nine levels in Expression mode for maximum milk output. Willow GO's intuitive design features two dishwasher-safe, reusable milk containers. Users can connect to the Willow GO App to track their sessions and access onboarding guides and tips.
Image Credit: Willow GO
What Makes This Trend Stand Out
- Wearable Breast Pumps
- The development of more discreet and hands-free breast pumps creates an opportunity for disruptive innovation in the baby products industry.
- Cordless Breast Pumps
- The elimination of cords in breast pump design presents an opportunity for disruptive innovation in the tech industry.
- Smart Breast Pumps
- Integration of apps and tracking features into breast pump design creates an opportunity for disruptive innovation in the healthcare industry.
Sectors Adopting This
- Baby Products
- The development of more efficient and discreet breast pumps presents an opportunity for disruptive innovation in the baby products industry.
- Technology
- The integration of technological features such as cordless design and app connectivity presents an opportunity for disruptive innovation in the tech industry.
- Healthcare
- The integration of tracking and data analysis features presents an opportunity for disruptive innovation in the healthcare industry.
