Shay Mitchell Stars in Cacharel Parfums’ Yes I Am Fragrance Campaign
Grace Mahas — February 17, 2020 — Pop Culture
References: cacharel-parfums & instagram
Actress Shay Mitchell -- best known for her role as Emily Fields in the television series Pretty Little Liars -- recently debuted in L’Oréal-licensed fragrance brand Cacharel Parfums newest campaign, Yes I Am. The actress took to Instagram to announce her new collaboration, stating: "“I am so excited to announce that I am partnering with @CacharelParfums as the spokesperson for the Yes I am fragrance collection."
The Yes I Am campaign showcases the three new scents in the brand's latest range including Yes I Am Pink, Yes I Am Red and Yes I Am Purple. The new scents pay were inspired by "a generation of empowered women who are diverse, outspoken and determined" and each scent feature the brand's signature spicy cremoso blend, described as " a creamy accord infused with cardamom."
Image Credit: Cacharel Parfums
The Yes I Am campaign showcases the three new scents in the brand's latest range including Yes I Am Pink, Yes I Am Red and Yes I Am Purple. The new scents pay were inspired by "a generation of empowered women who are diverse, outspoken and determined" and each scent feature the brand's signature spicy cremoso blend, described as " a creamy accord infused with cardamom."
Image Credit: Cacharel Parfums
Trend Themes
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Actress-endorsed Perfume Ads — Opportunity for brands to collaborate with popular actresses to promote their fragrance collections.
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Fragrance Campaign Collaborations — Growing trend of celebrities partnering with fragrance brands for advertising campaigns.
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Empowered Women Fragrance Collections — Demand for fragrance collections that aim to empower women and celebrate diversity.
Industry Implications
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Perfume — The perfume industry can explore more collaborations with actresses to promote their fragrances.
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Celebrity Endorsement — Opportunity for celebrity marketing agencies to connect fragrance brands with popular actresses for endorsement deals.
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Cosmetics — Cosmetic brands can create fragrance collections that empower and celebrate diverse women.
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