Actress Shay Mitchell -- best known for her role as Emily Fields in the television series Pretty Little Liars -- recently debuted in L’Oréal-licensed fragrance brand Cacharel Parfums newest campaign, Yes I Am. The actress took to Instagram to announce her new collaboration, stating: "“I am so excited to announce that I am partnering with @CacharelParfums as the spokesperson for the Yes I am fragrance collection."
The Yes I Am campaign showcases the three new scents in the brand's latest range including Yes I Am Pink, Yes I Am Red and Yes I Am Purple. The new scents pay were inspired by "a generation of empowered women who are diverse, outspoken and determined" and each scent feature the brand's signature spicy cremoso blend, described as " a creamy accord infused with cardamom."
Image Credit: Cacharel Parfums
What Makes This Trend Stand Out
- Actress-endorsed Perfume Ads
- Opportunity for brands to collaborate with popular actresses to promote their fragrance collections.
- Fragrance Campaign Collaborations
- Growing trend of celebrities partnering with fragrance brands for advertising campaigns.
- Empowered Women Fragrance Collections
- Demand for fragrance collections that aim to empower women and celebrate diversity.
Sectors Adopting This
- Perfume
- The perfume industry can explore more collaborations with actresses to promote their fragrances.
- Celebrity Endorsement
- Opportunity for celebrity marketing agencies to connect fragrance brands with popular actresses for endorsement deals.
- Cosmetics
- Cosmetic brands can create fragrance collections that empower and celebrate diverse women.
