LOEWE, a Spanish luxury fashion brand, has unveiled its 'Botanical Rainbow' fragrance campaign in partnership with actors Úrsula Corberó, Greta Lee, and Stéphane Bak. The visuals showcase the three actors alongside natural elements in order to represent the floral notes of the fragrance. The 'Aire Anthesis' boasts notes of musk, carrot seed, and cypress, while the women's perfume, 'Loewe 001,' is infused with delectable hints of bergamot and tangerine.
The campaign visuals were shot by the talented Tyler Mitchell, an American photographer who has previously shot for Vogue. Greta is depicted alongside the 'Aire Anthesis' scent, while Corberó and Bak are pictured with the 'Loewe 001.'
The 'Aire Anthesis' fragrance collection is available online at the LOEWE website.
Image Credit: LOEWE, <a rel='nofollow' href='https://hypebae.com/2023/9/loewe-aire-anthesis-fragrance-perfume-botanical-rainbow-campaign-release-price-info'>hypebae</a>, <a rel='nofollow' href='https://www.loewe.com/int/en/home?country=CA&gclid=CjwKCAjwsKqoBhBPEiwALrrqiDOcBjlOaYOKF-LY9omHLXmgJh2vUA88z31MaNyXujIwe6KZ2HYCURoCs3sQAvD_BwE'>loewe</a>
What's Driving This Trend
- Floral Fragrance Campaigns
- The partnership between LOEWE and actors to promote the 'Aire Anthesis' fragrance showcases a trend of collaborating with celebrities from different industries to create compelling visuals.
- Nature-inspired Perfume Notes
- The inclusion of musk, carrot seed, cypress, bergamot, and tangerine in the LOEWE fragrance collection highlights a trend of incorporating natural elements and scents into perfumes.
- Photographers in Fragrance Advertising
- The collaboration with Tyler Mitchell in shooting the campaign visuals demonstrates a trend of using renowned photographers to capture the essence of fragrances through captivating images.
Who This Affects Most
- Fashion and Luxury Goods
- The collaboration between LOEWE, a luxury fashion brand, and actors in promoting fragrances showcases an opportunity for fashion companies to expand into the fragrance market.
- Celebrity Endorsements
- The use of actors Úrsula Corberó, Greta Lee, and Stéphane Bak in the LOEWE fragrance campaign highlights the potential for beauty and fragrance industries to leverage celebrity partnerships for brand promotion.
- Perfume and Fragrance
- The 'Aire Anthesis' fragrance collection by LOEWE and the emphasis on natural scent notes indicate an opportunity for the perfume industry to meet consumer demand for nature-inspired fragrances.
