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Truffle-Scented Luxe Fragrance

Loewe's Earth Fragrance Joins the Botanical Rainbow Series

— September 22, 2022 — Lifestyle
Loewe presents its latest Earth fragrance that joins its Botanical Rainbow fragrance range. It is concocted by perfumer Nuria Cruelles and the inspiration behind Earth is described to be from "the elements that connect nature and life above and below the earth." Truffle is the main note of the perfume, with a luxurious scent of the mushroom as the Earth's highlighting note.

Other top notes of the scent include amber, violet, and mimosa, followed by a heart of musk and pear. The grounding scents are based on two notes -- elemi, which is a spicy resin, and the aforementioned truffle. Cruelles states, "When it comes to choosing a fragrance or a combination of fragrances, there are no rules [...] Combining Solo with Earth will result in a more quality fragrance. When combining Earth with Esencia, you will have something more intimate with spicy notes."

Image Credit: Loewe
Trend Themes
1. Botanical Rainbow Fragrances - The Botanical Rainbow fragrance range is a growing trend in the fragrance industry, offering playful and nature-inspired scents to consumers.
2. Luxury Mushroom-based Scents - The use of high-end ingredients like truffle in fragrance creation is a trend that taps into the growing demand for luxurious and unique scents.
3. Fragrance Mixing - The trend of consumers blending fragrances to create a tailor-made scent is an opportunity for fragrance companies to offer guidance and expertise on scent layering and combining.
Industry Implications
1. Fragrance - The fragrance industry can capitalize on the growing trend of luxury mushroom-based scents by incorporating unique and high-end ingredients into their fragrance creations.
2. Beauty - The Beauty industry can tap into the trend of Botanical Rainbow fragrances by incorporating playful and nature-inspired scents into their beauty and personal care products.
3. Retail - Retailers can offer fragrance mixing stations and guidance to capitalize on the trend of fragrance mixing, providing a unique and personalized experience for customers.
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