Ideas
Explore the world's #1 largest database of ideas and innovations, with 451,596 inspiring examples.
Trend Reports
Discover why 1,208 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 327,706 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,208 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 327,706 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,199 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 451,596 cutting edge ideas.

Makeup-Refreshing Sprays

The What It Dew Refreshing Spray is Touted as "Moisturizer in a Bottle"

— February 4, 2020 — Pop Culture
Fenty Beauty has officially launched its first-ever setting spray but it's being called the What It Dew Makeup Refreshing Spray because of its many useful properties. The ultra-fine hydrating mist can be used before or after makeup, as well as throughout the day to instantly revive and refresh the skin—in fact, the product is described by the brand as being "like a makeup-boosting moisturizer in a bottle."

The What It Dew Makeup Refreshing Spray is packed with nourishing, skincare-like ingredients, including herbal extracts, hydrating borage and cornflower, and boasts a delicate rose scent to simultaneously awaken the senses.

Rihanna uses the on-the-go product as a pick-me-up after long days, late nights and flights, as well as whenever a dewy finish is desired over makeup.


Image Credit: Fenty Beauty
Trend Themes
1. Hydrating Makeup Sprays - Opportunity to innovate and develop more hydrating makeup products that also have skincare-like ingredients.
2. On-the-go Beauty - Disruptive innovation opportunity to create more portable and multi-functional beauty products like the What It Dew Makeup Refreshing Spray.
3. Makeup-skincare Hybrids - Opportunity to create more makeup products with skincare benefits for consumers seeking products that offer both makeup and skincare benefits.
Industry Implications
1. Beauty and Personal Care - Industry leaders can explore creating new makeup and skincare hybrid products to capitalize on the trend of consumers seeking multi-functional products.
2. Travel and Hospitality - Disruptive innovation opportunity to introduce skincare-makeup hybrid products that cater to the needs of consumers on-the-go like busy professionals or travelers.
3. Natural Beauty - Opportunity to create more plant-based and natural makeup products with skincare benefits, like the What It Dew Makeup Refreshing Spray that includes herbal extracts and hydrating borage and cornflower.
4
Score
Popularity
Activity
Freshness