Inspired by the first all-female space walk last year, Olay created a Super Bowl ad called Make Space for Women that stars Lilly Singh, Busy Philipps and American engineer and retired astronaut Nicole Stott. The commercial is a celebration of trailblazing women in STEM and Olay's belief that "when we make space for women, we make space for everyone."
The Super Bowl commercial by Olay features an all-female cast, which is notable because just 27% of past Super Bowl ads have starred women. Make Space for Women also shows Katie Couric and Taraji P. Henson.
On top of disrupting a male-dominated advertising space, Olay will be donating a dollar to Girls Who Code when they tag Olay on Twitter and use the #MakeSpaceForWomen hashtag.