Olay's Make Space for Women Super Bowl Ad Has an All-Female Cast
Laura McQuarrie — January 30, 2020 — Marketing
References: Olay & prnewswire
Inspired by the first all-female space walk last year, Olay created a Super Bowl ad called Make Space for Women that stars Lilly Singh, Busy Philipps and American engineer and retired astronaut Nicole Stott. The commercial is a celebration of trailblazing women in STEM and Olay's belief that "when we make space for women, we make space for everyone."
The Super Bowl commercial by Olay features an all-female cast, which is notable because just 27% of past Super Bowl ads have starred women. Make Space for Women also shows Katie Couric and Taraji P. Henson.
On top of disrupting a male-dominated advertising space, Olay will be donating a dollar to Girls Who Code when they tag Olay on Twitter and use the #MakeSpaceForWomen hashtag.
The Super Bowl commercial by Olay features an all-female cast, which is notable because just 27% of past Super Bowl ads have starred women. Make Space for Women also shows Katie Couric and Taraji P. Henson.
On top of disrupting a male-dominated advertising space, Olay will be donating a dollar to Girls Who Code when they tag Olay on Twitter and use the #MakeSpaceForWomen hashtag.
Trend Themes
1. Female Empowerment in Advertising - The Olay Super Bowl ad is part of a larger trend promoting female empowerment in advertising, providing an opportunity for brands to showcase diverse and trailblazing women.
2. Increased Representation of Women in STEM - The Make Space for Women ad highlights the importance of women in STEM fields, opening up opportunities for brands to support and promote women in science and technology.
3. Social Media Activism and Donation Campaigns - Olay's donation campaign and hashtag usage on Twitter reflects a trend of brands engaging in social media activism and using their platforms to support charitable causes.
Industry Implications
1. Advertising and Marketing - The Olay Super Bowl ad signifies an opportunity for the advertising and marketing industry to embrace diversity and inclusive messaging.
2. Technology and Science - The Make Space for Women commercial showcases the potential for brands in the technology and science industries to promote women in STEM and encourage young girls to pursue careers in these fields.
3. Non-profit and Charity Organizations - Olay's donation campaign highlights the opportunity for non-profit and charity organizations to collaborate with brands and leverage social media for greater impact.
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