Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,560 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,659 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,659 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,205 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,560 cutting edge ideas.

STEM-Inspired Skincare Ads

Olay's Make Space for Women Super Bowl Ad Has an All-Female Cast

— January 30, 2020 — Marketing
Inspired by the first all-female space walk last year, Olay created a Super Bowl ad called Make Space for Women that stars Lilly Singh, Busy Philipps and American engineer and retired astronaut Nicole Stott. The commercial is a celebration of trailblazing women in STEM and Olay's belief that "when we make space for women, we make space for everyone."

The Super Bowl commercial by Olay features an all-female cast, which is notable because just 27% of past Super Bowl ads have starred women. Make Space for Women also shows Katie Couric and Taraji P. Henson.

On top of disrupting a male-dominated advertising space, Olay will be donating a dollar to Girls Who Code when they tag Olay on Twitter and use the #MakeSpaceForWomen hashtag.
Trend Themes
1. Female Empowerment in Advertising - The Olay Super Bowl ad is part of a larger trend promoting female empowerment in advertising, providing an opportunity for brands to showcase diverse and trailblazing women.
2. Increased Representation of Women in STEM - The Make Space for Women ad highlights the importance of women in STEM fields, opening up opportunities for brands to support and promote women in science and technology.
3. Social Media Activism and Donation Campaigns - Olay's donation campaign and hashtag usage on Twitter reflects a trend of brands engaging in social media activism and using their platforms to support charitable causes.
Industry Implications
1. Advertising and Marketing - The Olay Super Bowl ad signifies an opportunity for the advertising and marketing industry to embrace diversity and inclusive messaging.
2. Technology and Science - The Make Space for Women commercial showcases the potential for brands in the technology and science industries to promote women in STEM and encourage young girls to pursue careers in these fields.
3. Non-profit and Charity Organizations - Olay's donation campaign highlights the opportunity for non-profit and charity organizations to collaborate with brands and leverage social media for greater impact.
5.2
Score
Popularity
Activity
Freshness