The 'Star Trek: Body by Starfleet' fitness guide by Robb Pearlman is a cheekily penned publication for science fiction fans who are looking to enhance their workout regime in an intergalactic manner. The book is a fully illustrated guide to more than 30 exercises that are all themed with some of the most popular elements of the Star Trek franchise in mind. This includes such moves as the Klingon Tribble Twists, Wesley Crunchers, Jefferies Tube Climbers, Chekov's Cossack Squats and much more.
The 'Star Trek: Body by Starfleet' fitness guide, while humorous, actually gives athletes an thoughtful array of exercises that will help them to tone. This is thanks to Pearlman's research that includes consultation with a certified trainer to ensure the moves are suitable for performing.
What's Driving This Trend
- Science Fiction-inspired Fitness Guides
- There is a disruption opportunity for fitness companies to create more fun and themed workout regimes to attract science fiction fans.
- Illustrated Workout Guides
- By creating more fully-illustrated workout guides, fitness companies can make exercising more engaging and accessible for beginners and experts alike.
- Novelty Exercise Programs
- By incorporating pop culture into wellness, businesses can create more novelty exercise programs that appeal to a wider and younger audience.
Who This Affects Most
- Fitness
- The fitness industry has an opportunity to expand their market by creating more themed exercise programs and guides based on popular franchises.
- Publishing
- Publishing companies can create more specialized and novelty-themed workout guides to cater to the growing audience of fun exercise programs.
- Pop Culture Merchandise
- By adding more pop culture-inspired workout merchandise to their offerings, companies can tap into the growing market of consumers who seek out these novelty products.
