Snapchat's New Feature Seeks to Make Political Information Readily Public
Kalina N — February 4, 2020 — Pop Culture
Ahead of the 2020 presidential election, Snapchat launches its political ad library, allowing candidates to use the platform as a "campaign tool." However, the social media giant has introduced some specific requirements to counter misinformation.
The political ad library is where political and issue-based campaigns will thrive and reach more people. Moreover, Snapchat has included an ad archive that "shows the name and address of who paid for the ads," as well as some other details like ad impressions, the demographic target, the money spent, and more.
In addition to the political ad library, Snapchat has also launched a special news channel for the 2020 debates. Its political news show — 'Good Luck America' — is not running daily instead of weekly, as well, signifying that the platform aims to be quite involved in the election.
The political ad library is where political and issue-based campaigns will thrive and reach more people. Moreover, Snapchat has included an ad archive that "shows the name and address of who paid for the ads," as well as some other details like ad impressions, the demographic target, the money spent, and more.
In addition to the political ad library, Snapchat has also launched a special news channel for the 2020 debates. Its political news show — 'Good Luck America' — is not running daily instead of weekly, as well, signifying that the platform aims to be quite involved in the election.
Trend Themes
1. Political Ad Libraries - Platforms introducing political ad libraries and ad archives will allow for greater transparency, while still allowing for political campaigns to reach their target audience.
2. Social Media Regulation - With the rising issue of misinformation, social media regulation and requirements for political advertisements may be an opportunity for disruptive innovation.
3. Election-related News Channels - Increased interest in political news and events may lead to the creation of election-related news channels and shows across various platforms.
Industry Implications
1. Social Media Platforms - Social media platforms have the opportunity to introduce regulations and tools to allow for greater transparency in political advertising.
2. News Media - News media outlets could potentially create election-related news channels or shows on their platforms to cater to the increased interest in political news and events.
3. Political Campaigning - The introduction of political ad libraries and ad archives could potentially change the way political campaigns are run and managed in the future.
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