Miranda Kerr's KORA Organics is kicking off 2020 with a new product called the Noni Night AHA Resurfacing Serum. According to the supermodel and entrepreneur, "I use this serum every night. It minimizes my pores and keeps my skin super smooth." Noni is an ingredient that shows up in many of the brand's clean and certified organic products, as it is a potent superfood and antioxidant containing over 100 vitamins and minerals.
The Noni Night AHA Resurfacing Serum is a night treatment serum that uses natural AHAs, BHA and fermented to smooth and refine the complexion. Alongside essentials like noni fruit extract, the formula also features willow bark extract, lemon peel ferment, caviar lime and Sicilian white grapes.
For evening skincare routines, KORA Organics also makes a Calming Lavender Mist and the Noni Glow Sleeping Mask.
Image Credit: Kora Organics
Key Themes Behind This Trend
- Natural Exfoliating Serums
- The demand for natural exfoliating serums with organic ingredients is increasing due to growing consumer interest in clean beauty and wellness.
- Ahas and Bhas in Skincare
- The use of alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs) in skincare is becoming more popular as consumers seek effective and non-invasive solutions for skin concerns and aging.
- Fermented Skincare
- Fermented ingredients in skincare are gaining popularity due to their ability to improve skin texture and condition by promoting a healthy microbiome.
Where This Applies
- Beauty and Skincare
- The beauty and skincare industry should focus on developing natural exfoliating serums with organic ingredients to meet the increasing demand from consumers who prioritize clean beauty and wellness.
- Wellness and Lifestyle
- The wellness and lifestyle industry can offer consumers products that contain AHAs/BHAs and fermented ingredients for holistic skincare routines that promote overall well-being.
- Natural and Organic Products
- The natural and organic products industry should create innovative products that feature natural AHAs/BHAs and fermented ingredients to meet the demand for effective skincare solutions that are also environmentally-friendly.
