Resurfacing Watermelon Skincare

The Watermelon Glow AHA Night Treatment Exfoliates & Hydrates

The Watermelon Glow AHA Night Treatment is the newest addition to Glow Recipe's ever-expanding collection of watermelon-infused skincare and it takes the form of a powerful overnight resurfacing treatment. This skincare product boasts exfoliating, hydrating and brightening properties thanks to a 2.5% pH-balanced AHA complex that delivers results without irritation. The potent skincare complex is joined by other super ingredients like multi-weight hyaluronic acid, niacinamide, quinoa peptide, plus watermelon enzymes.

This lightweight, bouncy gel dries to a light, hydrated finish, which makes it perfect for overnight applications. After just a night of using the product, 96% of consumers surveyed agreed that their skin had long-lasting hydration and 93% agreed their skin looked glowing, radiant, smoother, firmer and better the morning after.

Watermelon-infused Skincare
Opportunity for expanding product lines with watermelon-infused skincare, creating unique product benefits and branding.
Ph-balanced AHA Complex
Opportunity for developing new treatments or products that include a pH-balanced AHA complex for effective exfoliation and hydration, without irritation.
Overnight Resurfacing Treatment
Opportunity for creating new overnight resurfacing skincare products with powerful ingredients that deliver results, ultimately benefiting time-pressed consumers.

Sectors Adopting This

Skincare
Innovation opportunities in the skincare industry to incorporate trending ingredients like watermelon and develop new treatments with pH-balanced formulas for effective exfoliation and hydration.
Beauty
Opportunities for beauty brands to create overnight resurfacing treatments and incorporate unique ingredients in their products, creating new brand messaging and reaching new audiences.
Wellness
Opportunity for the wellness industry to incorporate innovative skincare formulations and ingredients, extending their product lines and introducing premium products to consumers.
SCORE
1.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 19%
Freshness 13%