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Online Public Encyclopedia Projects

Snøhetta Revamps the Wikipedia Branding, with Growth in Mind

— January 29, 2020 — Pop Culture
Wikipedia branding is familiar to many as the nonprofit organization's online encyclopedia is vastly popular. However, in the name of expanding and pushing the objective of making knowledge accessible to all further, the organization has commissioned Norwegian design studio Snøhetta to rethink its visual identity and create a cohesive branding experience that will allow room for Wikipedia to grow.

This might be lesser known to the public but the Wikimedia organization has more projects that "set knowledge free." This includes Wikidata, Wikinews, Wikiquote, Wikibooks, and Wiktionary. As many are only familiar with the public-sourced online encyclopedia, the owners were worried that unawareness of Wikimedia will lead toward various roadblocks in terms of expansion. The solution is a complete revamp of the Wikipedia branding and the organization, in general, to draw the attention of consumers by way of contemporary design practices.


Image Credit: Dezeen
Trend Themes
1. Revamped Branding - A trend of revamping branding to align with growth objectives presents an opportunity to enhance brand recognition and attract new users.
2. Expanding Knowledge Platforms - The trend of expanding knowledge platforms offers an opportunity to create new avenues for accessing and sharing knowledge beyond traditional encyclopedias.
3. Contemporary Design Practices - The trend of incorporating contemporary design practices in brand identity can help captivate consumers and generate interest in an organization's offerings.
Industry Implications
1. Design and Branding - The design and branding industry can capitalize on the opportunity to assist organizations in revamping their visual identity to support growth and enhance brand recognition.
2. Knowledge Sharing and Education - The knowledge sharing and education industry can explore new platforms and technologies to expand the accessibility and reach of information beyond traditional encyclopedias.
3. Creative and Marketing Agencies - Creative and marketing agencies can tap into the trend of incorporating contemporary design practices to help organizations attract and engage consumers through visually appealing brand identities.
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