Selena Gomez is following the lead of other celebs like Rihanna and Kim Kardashian West with the launch of her upcoming makeup line, dubbed 'Rare Beauty.' The Latina singer announced the debut via her Instagram profile, telling fans the series will be available at Sephora stores in the summer of 2020. While the line's products are currently not listed, the promotional video showcases Selena uses foundations, lip glosses, eye products, and blush.
Rare Beauty's branding aligns with the empowering messages from Selena's most recent single and album of the name that encourages consumers to embrace their uniqueness and not strive for unattainable perfection. By highlighting the vulnerability many consumers currently face, Rare Beauty's message of self-acceptance is part of the brand's effort for catalyzation -- accelerating the personal development of its consumers, specifically that of the Latinx community who may view Selena as a role model.