In anticipation of the new Disney and Pixar film, Onward, the brands joined forces with premium apparel brand Happy Socks to launch a signature pair of purple socks inspired by the movie. The film, which will be released in theaters on March 5, 2020, is set in a suburban fantasy world with two teen brothers Ian and Barley -- voiced by Chris Pratt and Tom Holland -- who find themselves on a magical quest to spend one last day with their father through magical means. The father appears sporting stripped purpled socks.
The new ‘Onward’ Happy Socks’ will be available at Concept Stores and online at Happysocks.com in adult and children sizes.
Image Credit: Happy Socks Disney
Key Themes Behind This Trend
- Movie-inspired Clothing
- Brands are partnering with movie studios to create apparel inspired by upcoming films, creating opportunities for co-branded clothing lines.
- Character-themed Socks
- Brands are creating socks inspired by characters from popular franchises, providing an opportunity to tap into fandoms and create exclusive merchandise.
- Colorful Footwear
- Companies are expanding their offerings to include bold and bright socks in a variety of colors, providing an opportunity to cater to consumers who want to stand out with their fashion choices.
Where This Applies
- Entertainment
- Movie studios can partner with fashion brands to create exclusive merchandise that can help drive excitement and interest in upcoming releases.
- Fashion
- Apparel brands can explore co-branded collections with entertainment companies to create unique and limited edition products that appeal to both fans and fashion enthusiasts.
- Retail
- Stores that carry these co-branded products can attract customers who are interested in exclusive and hard-to-find merchandise, creating opportunities for increased sales and customer loyalty.
