What is the trend of interactive multi-brand ads?

Create engaging ad experiences by incorporating interactive elements and user participation.

What is the trend of viewer-influenced advertising?

Allow viewers to have a say in the outcome of commercials through voting and interactive platforms.

What is the trend of experiential branding?

Utilize immersive storytelling and user engagement to create memorable brand experiences.

What are the implications for the advertising industry?

Incorporate interactive elements into ad campaigns to captivate audiences and increase brand engagement.

What are the implications for the consumer goods industry?

Utilize viewer-influenced advertising to gather consumer insights and enhance brand loyalty.

What are the implications for the marketing technology industry?

Leverage interactive platforms and experiential branding techniques to create innovative marketing campaigns.

Interactive Multi-Brand Ads : Procter & Gamble's Super Bowl

Interactive Multi-Brand Ads

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Procter & Gamble's Super Bowl Ads Will Be Influenced by Viewers

Laura McQuarrie — January 31, 2020 — Marketing

References: adage

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This year, several Super Bowl advertisers are introducing interactive elements to their commercials and one of Procter & Gamble's Super Bowl ads will be influenced by viewers. P&G owns brands like Head & Shoulders, Charmin, Mr. Clean and Old Spice, and these brands will be coming together as part of a multi-brand spot.

In partnership with Eko, P&G created an interactive website where visitors can vote to determine how the commercial plays out. With the first-of-its-kind experiential ad, P&G Chief Brand Officer Marc Pritchard says that "people will essentially create what will run in the fourth quarter.” The story of the ad is based around a messy surprise at a Super Bowl party and fans will get to determine how to deal with the mess.

Image Credit: P&G

Trend Themes

Interactive Multi-brand Ads — Create engaging ad experiences by incorporating interactive elements and user participation.
Viewer-influenced Advertising — Allow viewers to have a say in the outcome of commercials through voting and interactive platforms.
Experiential Branding — Utilize immersive storytelling and user engagement to create memorable brand experiences.

Industry Implications

Advertising — Incorporate interactive elements into ad campaigns to captivate audiences and increase brand engagement.
Consumer Goods — Utilize viewer-influenced advertising to gather consumer insights and enhance brand loyalty.
Marketing Technology — Leverage interactive platforms and experiential branding techniques to create innovative marketing campaigns.

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