This year, one of two Bud Light Super Bowl ads will be airing on game day based on what fans choose on social media. Bud Light created two 60-second ads called #PostyStore and #PostyBar, both of which star brand ambassador Post Malone who promotes the new Bud Light Seltzer.
Both of the ads dive into the inner workings of Post Malone’s brain by depicting a control room full of operators with tattooed faces and bodies. In #PostyStore, Post Malone grapples between buying hard seltzer or beer, destroying the store in the process as the control room operators fight for control over the musician and record producer's limbs.
The winning Bud Light ad will be appearing during the game’s third quarter.