Scotts Miracle-Gro’s Super Bowl ad is leaning into one growing demographic, the Millennial gardener. Pandemic-related stay-at-home orders resulted in a lot of consumers developing new hobbies. According to research, gardening saw a surge among Millennials.
This ad plays into that statistic, inviting the new consumerbase to learn about some of the gardening basics, so they can keep up appearances long after the pandemic. The star-studded ad is set to appeal to Millennials through familiar faces like John Travolta, Martha Stewart and Leslie Baker. In addition, this ad serves as the first time the brand's new spokesperson has been introduced. 'Pete' is slated as the brand's go-to expert for any Millennials looking for gardening advice.
The ad is set to premier at this year's Super Bowl event.
Image Credit: Scotts Miracle-Grogarde