The McDonald's 'Famous Orders' commercial has been released by the QSR brand as its 2020 Super Bowl ad to help highlight the commonality between celebrities and everyday consumers.
The commercial features various orders that are all unique in themselves and are inspired by the real life meals that popular celebrities have when they patronize one of the brand's restaurants. This includes orders from Kanye West, Kim Kardashian West, Millie Bobby Brown, Whoopi Goldberg and Magic Johnson with a few fictitious ones thrown in the mix. This includes an order entirely consisting entirely of blood-red ketchup packets for Dracula and a signature Caesar salad for Julius Caesar.
The McDonald's 'Famous Orders' commercial can be watched now on the brand's YouTube account, but will air widely during the big game on Super Bowl Sunday.
What's Driving This Trend
- Celebrity QSR Orders
- Opportunity for QSR brands to collaborate with celebrities and create signature menu items that appeal to fans.
- Highlighting Commonality
- The trend of emphasizing shared experiences between celebrities and everyday consumers to enhance brand connection and relatability.
- Fictitious Menu Items
- Innovative opportunity for QSR brands to create fictional menu items inspired by pop culture for promotional purposes.
Who This Affects Most
- Quick-service Restaurants (QSR)
- QSR brands can leverage celebrity partnerships and unique menu offerings to attract customers and increase brand loyalty.
- Advertising and Marketing
- Opportunity for advertising agencies to create celebrity-centered campaigns that resonate with consumers and generate buzz.
- Super Bowl Advertising
- Brands can use high-profile advertising slots like the Super Bowl to reach a massive audience and create memorable marketing moments.
