The Dashlane Super Bowl Ad Shows a Glimpse of Password Paradise
Laura McQuarrie — January 30, 2020 — Marketing
References: blog.dashlane & marketingdive
The 60-second Password Paradise Dashlane Super Bowl ad is the brand's first-ever Super Bowl commercial and it depicts a scenario that all too many Internet users will be familiar with. Dashlane's cross-platform mobile and desktop app offers a secure way for users to store passwords, personal information and payments, and the advertisement explores the trouble of remembering passwords and even the answers that go along with security questions without its suite of tools.
In the ad, a man needs to give a password to get into the gates of paradise, gets locked out after a few attempts and has trouble answering the grim boatman's security questions, like the name of his first pet or what he wanted to be when he grew up.
In the ad, a man needs to give a password to get into the gates of paradise, gets locked out after a few attempts and has trouble answering the grim boatman's security questions, like the name of his first pet or what he wanted to be when he grew up.
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