A new 'Rick and Morty' Pringles commercial will air during Super Bowl LIV. Some content was already released, and it depicts two characters from the show, Rick and Summer, watching a Pringles commercial on TV, where chips are stacked for different flavor combinations. Following this, the characters begin to stack chips and then realize they are also in a commercial.
The ad is humorous and may connect with fans of the show due to many of the same meta themes that 'Rick and Morty' fans enjoy. The brand previously worked with the show to create themed products, including Pickle Rick chip flavors. Through the ad, it is clear that pringles is cultivating a consumer relationship with fans of the show.
Image Credit: Pringles/ Adult Swim