Under its Made For YOU direct-to-consumer brand, BIC is introducing a variety of grooming and body care products that are exclusively available on Amazon. The new products include the Made for YOU Shave Cream, Body Lotion and Face Lotion, which complement the Made For YOU refillable razor system.
Made For YOU sets itself apart as a brand "created for everybody and every body," especially in response to research collected that found 69% of consumers between the ages of 18 and 34 believe that companies should create more unisex personal care and beauty products. For universal appeal, the grooming products from the brand targeting Millennial and Gen Z consumers boast only a light citrus scent and moisturizing, skin-nourishing ingredients like aloe vera and Vitamin E.
Image Credit: BIC