The availability of affordable makeup crayons is important for Gen Z consumers who are interested in expressing themselves through cosmetics. C'est Moi is filling this need with various high-quality products that are also convenient and easy-to-use. One such offering by the brand is its Visionary Makeup Crayon which boasts clean ingredients and is "made for young delicate skin types." In addition, the product is dermatologist-tested, hypoallergenic, and fragrance-free. C'est Moi's affordable makeup crayons are available in 14 different shades, offering not only diversity of choice but also the opportunity for consumers to play around with and layer colorful looks.
Retailing for just $8 CAD at Target, select CVS and Kroger stores, as well as online at Cestmoi.com and Amazon, the product is one of the more accessible options on the market.
Why This Trend Is Growing
- Affordable Makeup
- Disruptive innovation opportunity: Develop budget-friendly cosmetics that meet the needs of Gen Z consumers.
- Makeup Crayons
- Disruptive innovation opportunity: Create convenient and easy-to-use makeup crayons with clean ingredients for young delicate skin types.
- Colorful Looks
- Disruptive innovation opportunity: Introduce a wide range of shades in makeup products, allowing consumers to experiment and layer colorful looks.
Industries Being Reshaped
- Cosmetics
- Disruptive innovation opportunity: Embrace affordable options and innovative packaging in the cosmetics industry to attract Gen Z consumers.
- Retail
- Disruptive innovation opportunity: Utilize online channels and strategic partnerships to make affordable makeup crayons easily accessible to consumers.
- Beauty
- Disruptive innovation opportunity: Develop makeup products specifically designed for young delicate skin types, meeting the growing demand in the beauty industry.
