belif, a Korean skincare brand that takes inspiration from 19th century apothecary techniques and spotlights natural ingredients in its products, has released 'The True Cream - Aqua Bomb Aloe Vera.'
The hydrating gel-cream features three key ingredients: aloe vera, which soothes and hydrates the skin, lady's mantle, a herb that's said to have been used since the medieval times in Europe to maintain a smooth and youthful complexion, and Napiers Aqua Formula, which boosts hyaluronic acid.
To use The True Cream, belif advises that consumers apply a nickle-sized amount to their face using clean hands—making sure to avoid the sensitive skin under the eyes. Alternatively, the gel-cream makes a great make-up primer and can even be used as a hydrating mask—just apply a generous amount onto the skin and let it sit for 10 minutes, after which point the excess product can be removed with a tissue.
Image Credit: belif
Key Themes Behind This Trend
- Natural Skincare Products
- Disruptive innovation opportunity: Develop new skincare products that highlight natural ingredients and traditional techniques.
- Multi-functional Beauty Products
- Disruptive innovation opportunity: Create beauty products that can be used for multiple purposes, such as a moisturizer and makeup primer.
- Hydrating Facial Masks
- Disruptive innovation opportunity: Invent hydrating facial masks that provide deep nourishment and can be easily removed after use.
Where This Applies
- Skincare
- Disruptive innovation opportunity: Introduce innovative skincare products that incorporate natural ingredients and promote healthy skin.
- Beauty
- Disruptive innovation opportunity: Explore multi-functional beauty products that offer convenience and efficiency in daily beauty routines.
- Wellness
- Disruptive innovation opportunity: Develop new hydrating facial masks that cater to the growing demand for self-care and relaxation.
