Due to the nature of the products, cosmetics are usually advertised with bold, inspiring visuals but NARS took a different approach to engage consumers during a global pandemic by sharing makeup samples. With Spotify, NARS created a way for UK-based users on the platform to request a product sample via their smart speaker. Some of the options available include either a complimentary blush, lipstick or mascara, and they can easily be received by saying "Ask Send Me a Sample for NARS."
As people aren't visiting their usual retail spots, seeing advertisements and trying samples in the same way as just a year before, brands are finding new ways to reach consumers at home. Spotify reports that it has seen great growth and even more potential for screenless advertising in the future.
Image Credit: NARS
NARS is Sharing Complimentary Makeup Samples via Spotify
Laura McQuarrie — June 11, 2020 — Fashion