Stabilo, known for its iconic felt-tip highlighters, has teamed up with Sephora for a special eye makeup edition. The Sephora x Stabilo collection is precisely what you would expect - four felt eyeliners which resemble the pocket-sized versions of the marker pens we all know and love. It comes in 4 intense colours - Ink Splash (black), Back to School (gray), Chocolate Break (brown), and Summer Holiday (blue)- and in a lightweight formula that smoothly glides over the eyelid.
Not only does this eyeliner last through long hours at the office, but it is easy to use too. It combines the bold precision of a liquid liner with a straightforward application of a pencil.
This product comes in a travel-size version, so you can easily slip it into your clutch bag or a carry-on suitcase.
Image Credit: Sephora
Key Themes Behind This Trend
- Felt-tip Eyeliner
- Disruptive innovation opportunity: Explore collaborations between makeup brands and office supplies companies to create unique and playful cosmetic products.
- Joint Collections
- Disruptive innovation opportunity: Encourage collaboration between brands from different industries to create limited editions that appeal to a wider range of consumers.
- Travel-size Makeup
- Disruptive innovation opportunity: Develop compact and portable versions of popular beauty products to cater to the needs of on-the-go consumers.
Where This Applies
- Beauty
- Disruptive innovation opportunity: Integrate unexpected design elements and partnerships to create novelty and excitement in the beauty industry.
- Office Supplies
- Disruptive innovation opportunity: Expand product offerings by collaborating with complementary industries to create unique and appealing office supplies.
- Fashion
- Disruptive innovation opportunity: Partner with makeup brands to create limited edition cosmetic collections that coordinate with fashion trends and runway looks.
