The Urban Decay Naked Ultraviolet Eyeshadow Palette has been unveiled as a new addition to the brand's product range that will provide consumers with a way to shake up their everyday makeup looks.
The palette is available from Sephora at a price point of $49 and is packed with 12 shades to help create an array of high-quality looks. The product is being launched alongside the announcement of three new celebrity representatives including Normani G.E.M and Camila Mendes.
Founding Brand Partner Wende Zomnir spoke on the brand's new ambassadors saying, "Urban Decay was founded on the idea that being authentic and different is beautiful. We're so excited to have Normani, G.E.M., and Camila Mendes join our UD family as advocates who constantly push boundaries and inspire their audiences to recognize and embrace individuality, too. As the world fights for racial justice, it's more important than ever for us to champion self-expression, identity, and diversity. Our UD Global Citizens will add their voices and perspectives as we take actionable steps to amplify diverse voices.”
Image Credit: Urban Decay
Key Themes Behind This Trend
- Celebrity-backed Beauty
- Brands can collaborate with celebrities to create and promote new product lines, tapping into their large and loyal fan base.
- Bold Makeup Palettes
- There is a growing demand for makeup palettes with bright and bold colors that allow individuals to express their unique style and creativity.
- Embracing Diversity
- Beauty brands can amplify diverse voices and perspectives by partnering with individuals who represent a variety of races, ethnicities, and backgrounds.
Where This Applies
- Cosmetics
- Cosmetics companies can create innovative new products that incorporate bold colors and collaborate with celebrities to attract new customers.
- Fashion
- Fashion brands can collaborate with beauty companies to create holistic collections that appeal to individuals interested in expressing their unique style and creativity.
- Entertainment
- Entertainment companies can partner with beauty brands to develop co-branded products that leverage the appeal of celebrities and popular culture.
