EleVen by Venus x Credo is a new line of protective skincare products created in collaboration with EleVen, the lifestyle brand founded by Venus Williams. The special collection introduces innovative sun protection products that are packed with skincare benefits and lightweight, universally flattering formulas for all skin tones and types.
The collection introduces reef-safe sun protection products like the sheer mineral matte On-the-Defense Sunscreen SPF 30 and the fast-absorbing Unrivaled Sun Serum SPF 35. The latter has a calming, soothing and hydrating formula with prickly pear that can be used over moisturizer or under makeup. Once applied, the hybrid serum-sun protection product provides a demi-matte glow, rather than an undesirable white cast as seen with most sun care products of the past.
Image Credit: Credo
Why This Trend Is Growing
- Reef-safe Sun Protection
- Opportunity for creating innovative sun care products that are safe for coral reefs and the environment.
- Lightweight Sun Protection
- Potential for developing lightweight sunscreens that provide effective UV protection without feeling heavy on the skin.
- Skincare Benefits in Sun Protection
- Possibility for combining sun protection with skincare ingredients to provide additional benefits like hydration and soothing properties.
Industries Being Reshaped
- Skincare Industry
- Opportunity for skincare brands to incorporate sun protection into their product offerings.
- Beauty Industry
- Chance for beauty brands to develop universally flattering sun care products suitable for all skin tones and types.
- Eco-friendly Industry
- Potential for eco-friendly brands to create reef-safe sun protection products that align with sustainable and environmentally conscious values.
