Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,569 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,979 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,979 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,569 cutting edge ideas.

Vitamin-Rich Eye Creams

Bobbi Brown Reimagined a Popular Product as a Vitamin Enriched Eye Base

Fans of Bobbi Brown's Vitamin Enriched Face Base will soon be able to experience the brand's best-selling moisturizer and primer as an eye cream—the Vitamin Enriched Eye Base. True to its name, the new Vitamin Enriched Eye Base is packed with a nourishing blend of Vitamin B, C and E to specifically support the delicate undereye area. Alongside vitamins, the product also contains brightening caffeine and sodium hyaluronate to boost hydration.

According to Bobbi Brown’s Senior Pro Artist Warren Dowdall, "This is the ultimate undereye skin saviour, packed with potent antioxidants like vitamin B, C and E to energize and brighten the delicate skin around the eye, plus a blend of super greens to help protect from environmental stressors."

Image Credit: Bobbi Brown
Trend Themes
1. Vitamin-enriched Beauty Products - As consumers become increasingly focused on wellness, there is an opportunity for more beauty products enriched with vitamins and other nourishing ingredients.
2. Targeted Skin Care - With the introduction of a specifically formulated eye cream, there is potential for other brands to create products that focus on targeted areas of the face to address unique skin care needs.
3. Green Beauty - The inclusion of 'super greens' in the Vitamin Enriched Eye Base highlights the growing trend towards natural, plant-based beauty products that offer both skincare benefits and sustainability.
Industry Implications
1. Beauty and Personal Care - As seen with Bobbi Brown's Vitamin Enriched Eye Base, there is a need for innovative, targeted skin care products that prioritize nourishing ingredients over chemicals and artificial additives.
2. Wellness - The emphasis on vitamins and antioxidants in the Vitamin Enriched Eye Base reflects the growing trend of consumers seeking wellness-focused products that benefit the body inside and out.
3. Sustainability - With the inclusion of super greens in their eye cream, Bobbi Brown highlights an opportunity for the beauty industry to focus on sustainable and environmentally friendly beauty products.
3.2
Score
Popularity
Activity
Freshness