The Summer’s Eve Active Products Boost Freshness
Michael Hemsworth — July 25, 2020 — Fashion
References: summerseve & drugstorenews
The Summer’s Eve Active products have been unveiled by the brand as a new range of offerings for female consumers looking for a way to boost their feeling of freshness after a workout or athletic training.
The products include the Cleansing Wash and Cleaning Cloths, which are both intended to help eliminate sweat and odor after an intense workout. The pH-balanced products are free from dyes, paragons and alcohol to make them suited for consumers to feel comfortable using daily. The feminine hygiene products are infused with the brand's Actin-Cool technology that will work to provide a refreshed sensation after use.
The Summer’s Eve Active products are available at retailers nationwide now at a starting price point of $2.49.
The products include the Cleansing Wash and Cleaning Cloths, which are both intended to help eliminate sweat and odor after an intense workout. The pH-balanced products are free from dyes, paragons and alcohol to make them suited for consumers to feel comfortable using daily. The feminine hygiene products are infused with the brand's Actin-Cool technology that will work to provide a refreshed sensation after use.
The Summer’s Eve Active products are available at retailers nationwide now at a starting price point of $2.49.
Trend Themes
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Post-workout Hygiene — Opportunity for innovative products that cater to the hygiene needs of individuals after a workout or athletic training.
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Athletic Hygiene — Disruptive innovation opportunities lie in creating personal care products specifically designed for athletes.
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Ph-balanced Products — pH-balanced products offer potential for innovation in the hygiene industry by providing gentle yet effective cleansing.
Industry Implications
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Personal Care — Personal care companies can capitalize on the growing demand for specialized hygiene products for individuals who engage in physical activities.
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Feminine Hygiene — Feminine hygiene brands have an opportunity to expand their product lines to include post-workout products catering to the specific needs of active women.
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Sports Retail — Sports retail stores can tap into the market by stocking post-workout hygiene products, creating a new category within their offerings.
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