The Summer’s Eve Active products have been unveiled by the brand as a new range of offerings for female consumers looking for a way to boost their feeling of freshness after a workout or athletic training.
The products include the Cleansing Wash and Cleaning Cloths, which are both intended to help eliminate sweat and odor after an intense workout. The pH-balanced products are free from dyes, paragons and alcohol to make them suited for consumers to feel comfortable using daily. The feminine hygiene products are infused with the brand's Actin-Cool technology that will work to provide a refreshed sensation after use.
The Summer’s Eve Active products are available at retailers nationwide now at a starting price point of $2.49.
What's Driving This Trend
- Post-workout Hygiene
- Opportunity for innovative products that cater to the hygiene needs of individuals after a workout or athletic training.
- Athletic Hygiene
- Disruptive innovation opportunities lie in creating personal care products specifically designed for athletes.
- Ph-balanced Products
- pH-balanced products offer potential for innovation in the hygiene industry by providing gentle yet effective cleansing.
Who This Affects Most
- Personal Care
- Personal care companies can capitalize on the growing demand for specialized hygiene products for individuals who engage in physical activities.
- Feminine Hygiene
- Feminine hygiene brands have an opportunity to expand their product lines to include post-workout products catering to the specific needs of active women.
- Sports Retail
- Sports retail stores can tap into the market by stocking post-workout hygiene products, creating a new category within their offerings.
