Summer's Eve Created a Compact Intimate Care Set
Laura McQuarrie — August 31, 2023 — Lifestyle
References: summerseve & ir.prestigebrands
Summer's Eve is a brand that women trust to provide safe, effective intimate care and it's now introducing a travel-sized intimate care set so that their body care routines can be taken on the go. Within the kit, women will find the Simply Sensitive Cleansing Wash, Sheer Floral Cleansing Cloths and the Blissful Escape Refresher Mist for on-the-go freshness.
The newest launch from Summer's Eve recognizes that Millennial women are embracing simplicity and minimalism in all aspects of their lives and their food and beauty choices are mirroring their preference for effective, limited-ingredient personal care products. What's more, the brand found that "51% of women agree that they have been purchasing more travel-sized personal care products as a way to try something new," and this compact care set will help to get intimate care essentials in the hands of more women.
The newest launch from Summer's Eve recognizes that Millennial women are embracing simplicity and minimalism in all aspects of their lives and their food and beauty choices are mirroring their preference for effective, limited-ingredient personal care products. What's more, the brand found that "51% of women agree that they have been purchasing more travel-sized personal care products as a way to try something new," and this compact care set will help to get intimate care essentials in the hands of more women.
Trend Themes
1. Minimalist Beauty - Millennial women are embracing simplicity and minimalism in all aspects of their lives, including their personal care products.
2. Travel-sized Products - A growing trend among women is purchasing travel-sized personal care products as a way to try something new and convenient.
3. Limited-ingredient Products - Consumers, particularly Millennials, are showing a preference for effective and limited-ingredient personal care products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend of minimalism, travel-sized products, and limited-ingredient preferences to create innovative and convenient offerings for consumers.
2. Consumer Goods - The consumer goods industry can tap into the growing demand for travel-sized products by offering a range of compact and convenient options for various personal care needs.
3. Retail - Retailers can benefit from the trend of minimalist beauty and limited-ingredient preferences by curating a selection of personal care products that align with these consumer preferences.
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