Midas Cosmetics' Face Palette Specifically Accents Deep Skin Tones
Laura McQuarrie — July 23, 2020 — Fashion
References: midascosmetics & allure
The Dusk to Dawn collection from Midas Cosmetics introduces a face palette that was specifically created to support those with dark skin tones. Launching soon, the Dusk to Dawn collection boasts a total of four face palettes that are curated by skin tone and include a highlighter, blush, contour and bronzer shade.
These face palettes were created in collaboration with makeup artist Darius McKiver (also known as NeonMUA,) who sees influencers struggling to find shades to suit their skin tones—like Nyma Tang needing to resort to using eyeshadows for bronzing and contouring.
Midnight represents the darkest of the four palettes and it includes a deep burgundy blush, a cool-toned brown contour, a light chocolate bronzer and a shimmery yellow-gold highlighter.
Image Credit: Midas Cosmetics
These face palettes were created in collaboration with makeup artist Darius McKiver (also known as NeonMUA,) who sees influencers struggling to find shades to suit their skin tones—like Nyma Tang needing to resort to using eyeshadows for bronzing and contouring.
Midnight represents the darkest of the four palettes and it includes a deep burgundy blush, a cool-toned brown contour, a light chocolate bronzer and a shimmery yellow-gold highlighter.
Image Credit: Midas Cosmetics
Trend Themes
1. Diversity-inclusive Cosmetics - Creating makeup products that cater to all skin types and tones including dark-skinned individuals to promote inclusivity and diversity in the cosmetics industry.
2. Tailored Makeup Collections - Developing makeup collections tailored to specific skin tones, types, and needs in order to provide a more personalized experience for consumers.
3. Celebrity-inspired Cosmetics - Creating makeup products inspired by and in collaboration with popular makeup artists to better understand and cater to the needs of consumers with diverse skin tones and types.
Industry Implications
1. Cosmetics Industry - Introducing a new line of cosmetics that caters to a broader range of skin tones can attract a more diverse customer base and increase profits.
2. Fashion Industry - The introduction of more diverse makeup products in the fashion industry can increase inclusivity and diversity in the industry, attract a broader consumer base, and provide more opportunities for models of diverse skin tones to thrive.
3. Beauty Influencers - Beauty influencers can partner with cosmetics companies to develop inclusive makeup collections and showcase the products to their followers, thus promoting diversity and inclusivity in the beauty industry.
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